Many people boast about their ability to multi-task, but these days we’re learning that it’s more beneficial for us to focus on one task at a time. Here are three reasons why multi-tasking doesn’t work well – especially for insurance professionals:
1. In every agency or company structure, we are surrounded by processes. We have a claim process, a renewal process, a win-back process, a referral process and more. The processes that are the strongest are the processes that are handled and assigned to one person. If that person focuses in that one area (instead of many), they will be more efficient in that particular process.
2. When trying to accomplish two or more tasks at the same time, you are more likely to have errors. Each customer and each process requires some level of consideration and attention. Science has proven that your brain can’t take in and process two pieces of information at one time. Therefore, multi-tasking can be expensive and time-consuming for your agency. What if you enter the wrong Vin or effective date of a new policy? You could cause a E&O claim to occur – and have to spend even more later fixing the mistake.
3. We don’t need to do more, we need to focus on what matters now. When we multi-task, it’s easy to mistake productivity (which is doing a lot of things) with solving problems. In our industry, we are problem solvers – we help consumers cover their assets, we educate, and we resolve claim and billing issues. Each problem and every customer deserves for your full attention and engagement, and not distracted by trying to multi-task.